The 2012 TaylorMade RocketBallz driver is a continuation of this white domination. Last year 20% of all golfers converted to white, that’s a big move considering there wasn’t a demand for a different color, let alone a stand out matte white finish. Cobra makes a white driver but it’s a limited release and this is probably the first time you’ve heard about it. The move to white was a gutsy decision, one that no other company has done. With each new line comes new technology, new designs and for TaylorMade, more sales. TaylorMade has been the #1 driver in golf for almost a decade.
How do the RocketBallz driver and Rescue compare to the fairway wood that boasts an increase of 17 yards? Let’s start with the driver. Never has a product name come from the R&D department. There’s no way we’re going to call the product that.” The marketing department decided to keep the name. When the prototype came back, I was like, ‘What are you guys doing?’ I can’t believe you put that on there. “Typically, it’s got an MW label and a number on there, whatever our number is. “I never thought RocketBallz would actually show up on the prototype,” said Todd Beach, Senior Director of Product Engineering, Metalwoods. Dustin said a couple of times,’It’s like a rocket.” When the prototype returned from initial field testing, Taylormade’s engineers took the creative liberty to etch the name, “RocketBallz,” into both the CAD model and the sole of the prototype clubhead. “He’s unbelievably long, as we all know, but he was just blown away by how far the Rescue was going. “I brought the prototype out to some players and Dustin Johnson was the first one to test it,” said Todd Chew, Tour Product Specialist. In case you didn’t know the distinct name is based on testing TMAG tour staffer Dustin Johnson’s experience with the prototype. The RocketBallz fairway wood is one of the most successful launches in golf history and yes there is also a driver and hybrid that is part of the line.
To date, TaylorMade’s market share in metal woods is 50% and their fairway woods make up 75%.
TaylorMade made more money last year than every other golf equipment company in the world combined. Yes the name may have sounded goofy at first but TaylorMade knows what they’re doing. All this gossiping really did was give TaylorMade a lot of free advertising and created an enormous buzz around the product. There were snickers, jokes, humorous pictures posted, threats to TaylorMade to never buy another club again and predictions that this signaled the end of this dominant golf company that we know TaylorMade to be. When TaylorMade first announced that the name for their newest line replacing the Burner series was going to be RocketBallz, the social media universe exploded.
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